Scheduling demos

Holding demos

When demonstrating your software, ensure the person doing the demo is a subject matter expert in that part of the software. They must understand the business processes behind the software to answer questions effectively. For example, have:

• A financial person demo finance modules, not a manufacturing person who doesn't have the experience to answer financial questions.
• A manufacturing person demo manufacturing modules, not a financial person who can’t answer manufacturing questions.

If the demo person can’t answer the questions and lacks credibility, this can turn off the buyer from your software. We have seen companies lose sales precisely because of this fundamental error.